Episode 138 - Crafting Your Legacy Brand with Tiffany Neuman

Tiffany Neuman is a visionary branding strategist who helps mission-driven entrepreneurs and influencers up-level their businesses.

Tiffany and I met in Selena Soo’s Mastermind in 2020. And I invited Tiffany to the show today to help you define the legacy you want to leave with your brand. Because once you define your brand, you’ll be empowered to create your content and messaging with your legacy in mind.

You probably already realize your core brand message is much more than a logo, color pallet, or font style. Tiffany explains how to develop your brand voice and the various details to consider in your process, such as your social media presence, how you’re putting yourself out there, and if your offers are in alignment with your core brand message, plus so much more.

Tiffany also helps you identify the first three steps to creating a brand that lasts and leaves a legacy:

Vision: Where do you want the business/brand to be in 3, 5, and 10 years from now?
Values: What are your values? And how can you integrate them into your brand?
Voice: What is your brand voice? What sets you apart? What is your superpower, and how can you effectively communicate those differentiators in the marketplace?

Connect with Tiffany and let her know you enjoyed the episode here:

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P.S. Want to learn how to establish your brand voice through conversion copywriting?

Click here to enroll in the Clickworthy Copywriting Certification™!